Mass customization is a rising trend that is gaining popularity & revolutionizing eCommerce & manufacturing. There is a world of traditional tool brands in the power tool industry, and Stanley X sought to differentiate Stanley Black & Decker brands by introducing mass customization to their customers.

Stanley X had the opportunity to conceptualize & launch a pilot project for the world’s first custom, made-to-order power tool in an effort to establish a direct-to-consumer customization process for Stanley Black & Decker.